How did we get here?


If you are new to us, welcome. Hi!  If you don’t know anything about us, please take a moment to read our about us for a little background on Jeffrey and I, and a bit about the White family and the Limit Exchange.
If you do know who we are, hello! It’s been a long time! How’ve you been?! 
We are doing great. Really great. Thanks for coming by our new spot on the internet. 

Some time ago Jeffrey and I closed down our 15 year old multi-million dollar online business in the crafting industry. We had started it back in 1999, at the beginning of the dotcom era, right before the crash and rebuild. We were just in our early twenties, with a toddler and a baby on the way. We grew that company along with the internet, and all of the social media channels that would arise along the way. 15 years is a long time in the technology world and we saw a lot of changes.


Jeffrey and I were always working. We had a lot of fun with our company, but we were always working. Jeffrey was always working a side hustle or two at the same time. There were more weeks where we were working 60-70 hours than weeks were we worked less than 40. We were raising 3 children and while they were little, and young, it was easier to get away with working all of those hours. They went to a daycare and we were happy to have them there as we were so focused on our careers, building our lives. As they got older those super busy weeks got worse, our diets got worse, our schedules got worse and our lifestyle wasn’t great. We knew it too. It wasn’t like we looked around one day and said “crap! How did we get here?!?!?” We knew it as we were going through it. 

There were more weeks where we were working 60-70 hours than weeks were we worked less than 40.


 At some point, in the back of your head you know that you have evolved as a person, perhaps changed what you wanted out of life, had a change of heart or direction or purpose. And perhaps the business has not evolved or changed, admittedly by your own actions, and maybe it isn’t what you really want to do anymore.  and your life isn’t what you want it to be.

and your life isn’t what you want it to be.


I mean, we started that company when I was just 23 years old. twenty-three. So much growing and change that has to happen after that. 


After we closed our company, we started to making changes in our lives. In every direction. No stone went unturned. We had to reevaluate how we were going to make money, where it was going to come from and how we were going to spend our days. 
Obviously, with that goes the evaluation of how we spend money and where it goes. 


The list of changes and areas of our lives that we touched with intention of change seems never ending.  In the shortest terms possible, we broke up and changed our relationship with all of the following:
money, both incoming and outgoing
schedules
diets, food, our pantry, our menu and all of our choices
wellness and fitness
possessions, with the exceptions of our home and cars
service plans, including internet, cable, home maintenance
coaches and extra curricular activities
insurance
doctors and other care providers
technology


We just changed our perspectives on everything. And we changed our lives. We changed how we live. 

We just changed our perspectives on everything. And we changed our lives. We changed how we live.


So where is here? 
We are free lancers, helping individuals and small companies make better decisions with their lives and businesses. We work less than 50 hours a week combined. We are parents to three very active teenagers with our oldest going to college in the fall and our youngest starting high school.

We travel several times a year. We eat dinner together every day. We live with less than a third of the possessions we had before. We spend way less money, but live a richer life. 


We’re completely different people than we were 2 years ago. Did we change ourselves completely? No.  I still hate shrimp, country music and kale. Jeffrey still loves the Amazing Race and Survivor. Halle is still a sneaker head and wants to buy all the shoes, Ari was never a fan of mashed potatoes and she still won’t touch them, and Jack is still a negotiator despite my best efforts to tell him I’m always in charge. At the end of all that though, we are different. and our family is different. We are in a much better place than we used to be.

This is where we are.