Kristina Nicolai-White

Social Strategist | Artist | Marketer

I specialize in marketing, branding through authenticity and building a loyal customer base. I have spent all of my working life in consumer based businesses learning how to market, sell and build a loyal following. Some of my earliest lessons in business were the most valuable and timeless. 

I have been an artist and creative since I can remember, finding working with my hands to create visual things to be incredibly rewarding. I was born to an artistic family and was introduced to every kind of medium imaginable through my upbringing. This love for Art and Creating took me to college for Fine Arts and Art History. It is through the study of Art History that I grew to understand Visual Storytelling. I’ve been an Art Director, designed my own products, set and directed stage setting for photo shoots and created an apparel collection. Want to create a visual marketing system that shows who you really are? I can help with that. 

My experience for business comes from first hand, in the trenches, dirty and real scenarios. I was Founder of an online mega site that took me through 15 years of online e-commerce and community building, taking an idea from conception to over four million users. I lead the creation of multiple social media channels including a successful YouTube channel.  I understand the psychology of the audience and how to connect with them.  

I believe in honesty and realness. I always tell it like it is, and believe that once we present our true authentic selves we inspire consumers to follow us, buy from us and go with us wherever we may lead.  My passion lies here, in the connections to be created between people, to connecting to clients, customers and to consumers.  Want to create a better connection and get people to buy more from you? I can help with that. 

I always wear jeans with holes in them. I love action movies and listen to rock music. I spend way too much time researching a life full of wellness, but I am a terrible cook.  I spend hours a week at my local Crossfit box and convinced my husband to take Ballroom Dancing with me. I act as manager or director to three very busy and brilliant teenagers.  I embrace Essentialism and love efficiencies.