Who We Are
If we learn from our mistakes, then we are the most educated business owners we’ve ever met. As young, inexperienced entrepreneurs at the dawn of the internet, we took the fast lane from confident (perhaps even cocky) consultants to business leaders in a multi-billion dollar industry. Our head-strong approach to doing things our own way afforded us the opportunity to learn first-hand what works and what doesn’t. We have been there. We’ve done that. We’ve struggled and we’ve succeeded.
Our unique relationship and complimentary skills has allowed us to live and work together successfully through the thick and thin of running businesses. But more importantly, we truly understand that enigmatic balance of working and living you may have heard of, but can’t imagine. We do that. Complete with bad jokes and unrestrained honesty, we are concurrently big dreamers and grounded in the reality of achieving them.
Jeffrey White
Engineer | Business Strategist | Pilot | Gamer
I specialize in the strategy and guidance of decisions; especially those where business processes and technology collide. I've been called a "hack job" because I have fully departed from traditional IT consulting and the idea that you need to spend outrageous amounts of money on enterprise systems. I believe in the profit of essentialism and the application of a minimalist approach to tech.
I’ve spent my entire life bending the world of computers to my will. I pieced together computer components to build my first PCs and I coded a community platform at age 10. Yes. I was that nerd. At 12, I was contacting local tech-forward companies for donations of equipment and media and by 14 I had learned how to register a business and made my first official money “online” (it wasn’t quite the same back then).
Although my early geekery gave me my start, I’ve progressed a bit since then. I’ve helped hundreds of businesses around the US in a wide range of industries. I’ve helped with retail loss prevention and growth strategies from small “mom and pop” shops to big box retailers (Best Buy, Marshall Field’s). I’ve done technology resets and server farm technology implementations for state governments and the US Department of Defense. I’ve helped launch start-ups, conducted merger and acquisition evaluations, restructured enterprises, lead strategic planning sessions and I’ve also been the guy that’s had to close down businesses that no longer worked. I use all of that experience to help each and every client find the path and solutions that are right for them.
If you can tolerate bad jokes and a cheesy smile, give me a call. I would love to sit down for half an hour (free of charge, of course) and hear about your business.
Kristina Nicolai-White
Birth Sign: Virgo
Often seen shaking her head with curiosity and pity at his humor.